TracyLi

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Social Media of Monitoring of Tesla (Part 2) Hello everybody, welcome back to the world of Tesla, here, you can learn what is Tesla, how does Tesla open the door of China, market analysis, swot analysis and marketing strategy. I hope you guys can understand the Brand of Tesla and learn their successful brand promotion after this blog. Based on my last blog, I want ask you a question: How does Tesla do marketing? Don't worry I will review this question in this blog. Marketing circumstances analysis: With the improvement of people's awareness of environmental protection, especially in recent years to improve the sensitivity of the PM2.5 index, and the emergence of the national large-scale fog and haze, let the traditional gasoline car sales decline, the social desire for new energy vehicles especially the large-scale use of pure electric vehicles can improve the existing conditions. In Europe and the United States and other developed countries, electric vehicles have qu...

[Reading Reflection #3] Kaixin network has gone from the top to the bottom When I read the tenth chapter of G roundswell , I saw the author mentioned an unsuccessful case: a company's marketing personnel plan to make an official official blog similar to Fastlane company, but not published a blog after eight months. Because managers don't know what groundswell is, they don't know how to manage it, and worry about the customers' negative comments that may be received. Fortunately, the experts in the market department did not give up. They began to look for people who often contacted groundswell in daily life, and finally decided to let the founder manage official blogs, because "as the founder, he had a unique perspective-what the company stood for and where it was headed-that he wanted to share with customers and that customers wanted to hear about."(Li and Bernoff, 222) Two months later, the company launched a blog finally and successfully started operation...

[Original#3] Salted fish net  With the development of smart phones, people are carrying out complex social activities and learning through various software. More and more people are buying goods through the app, because people believe that the development of technology can bring them more convenient services and better quality of life. What kind of APP do you think is valuable? Is it able to bring joy to people, or can it help people to improve their quality of life? Three years ago, I downloaded the "Salted fish net " app, a software that could be sold online. Salted fish is the largest trading platform for second-hand goods in China, and people have a high degree of trust. The members of the salted fish net are very respectful and trusted to the administrators. The brand introduced by the forum is recommended by the administrators in the mind of the members, and it is easy to accept. Because people believe that the items recommended by the administrator ...

Social Media Monitoring Project, Part One Introduction: Do you know what is the new energy electric vehicle? Tesla , is an American electric vehicle and energy companies, production and sales of electric vehicles, solar panels, and energy storage equipment. Headquartered in California Silicon Valley Palo Alto, it was founded in 2003 by Martin Eberhard and Marc Tarpenning . Elon Musk entered the company in 2004 and led A round of financing. The founder named the company "Tesla Motors" to commemorate the physicist Nikola Tesla . Marc Tarpenning and Martin Eberhard Elon Musk, CEO of Tesla said that Tesla tried to provide every ordinary consumer with pure electric vehicles within its consumption capacity. Tesla's vision is to accelerate the world's transition to sustainable energy. Elon Musk- Why you are so successful? Target audiences: Silicon Valley engineers, senior fans, entrepreneur Martin Eberhard found that many private drive...

[Reading Reflection #2] Hai Dilao- service When people talk about Hot pot, we may think of the copper hot pot in Beijing, trellis hot pot in Chongqing or Sukiyaki with in Japan. It was the Spring Festival last week, Chinese overseas students are all buying food materials to prepare for the hot pot with their friends when they are ready for the new year. In recent years, a Chinese hotpot restaurant named "Hai Dilao" has been developing rapidly in China. From 2008 to 2012, it won the "popular 10 best hotpot shop" for 5 consecutive years. Meanwhile, it won the honorary title of "top 100 restaurants in China" for 5 consecutive years. http://www.haidilao.com/ If you walk on the street in Beijing, you see a lot of people standing in line at the door of a hot pot shop, and the store must be Hai Dilao. For Chinese people who like to eat hot pot, people are willing to queue up for two hours in the winter night for the HaiDilao. The reason why HaiDilao i...

[Original #2 Listen to consumer’s heart at B2C platform] In recent years, the continuous expansion of e-business has strongly hit the line shops, and many shopkeepers find that the passenger flow has been moving from the traditional channel to online shopping. Although the e-business brings such hit to the line shops, it is undeniable that today's society is informationizing and massifying. E-business not only allows consumers to conduct online transactions all the time, but also make it possible for the seller to exhibit commodity and conduct sales directly by computer.   These are two famous brands in China: Taobao, jumei.com, which have respectively adopted the C2C and B2C business mode, and have occupied a large part of the Chinese market. In my last blog, I have introduced the way of communication between Taobao platform (C2C) and customers. Now I will introduce how jumei.com (B2C) collect customer needs and promptly upgraded platform and product maintenance. www.t...