Posts

Showing posts from February, 2018
Image
Social Media Monitoring Project, Part One Introduction: Do you know what is the new energy electric vehicle? Tesla , is an American electric vehicle and energy companies, production and sales of electric vehicles, solar panels, and energy storage equipment. Headquartered in California Silicon Valley Palo Alto, it was founded in 2003 by Martin Eberhard and Marc Tarpenning . Elon Musk entered the company in 2004 and led A round of financing. The founder named the company "Tesla Motors" to commemorate the physicist Nikola Tesla . Marc Tarpenning and Martin Eberhard Elon Musk, CEO of Tesla said that Tesla tried to provide every ordinary consumer with pure electric vehicles within its consumption capacity. Tesla's vision is to accelerate the world's transition to sustainable energy. Elon Musk- Why you are so successful? Target audiences: Silicon Valley engineers, senior fans, entrepreneur Martin Eberhard found that many private drive...
Image
[Reading Reflection #2] Hai Dilao- service When people talk about Hot pot, we may think of the copper hot pot in Beijing, trellis hot pot in Chongqing or Sukiyaki with in Japan. It was the Spring Festival last week, Chinese overseas students are all buying food materials to prepare for the hot pot with their friends when they are ready for the new year. In recent years, a Chinese hotpot restaurant named "Hai Dilao" has been developing rapidly in China. From 2008 to 2012, it won the "popular 10 best hotpot shop" for 5 consecutive years. Meanwhile, it won the honorary title of "top 100 restaurants in China" for 5 consecutive years. http://www.haidilao.com/ If you walk on the street in Beijing, you see a lot of people standing in line at the door of a hot pot shop, and the store must be Hai Dilao. For Chinese people who like to eat hot pot, people are willing to queue up for two hours in the winter night for the HaiDilao. The reason why HaiDilao i...

A B2C platform: jumei.com

Image
[Original #2 Listen to consumer’s heart at B2C platform] In recent years, the continuous expansion of e-business has strongly hit the line shops, and many shopkeepers find that the passenger flow has been moving from the traditional channel to online shopping. Although the e-business brings such hit to the line shops, it is undeniable that today's society is informationizing and massifying. E-business not only allows consumers to conduct online transactions all the time, but also make it possible for the seller to exhibit commodity and conduct sales directly by computer.   These are two famous brands in China: Taobao, jumei.com, which have respectively adopted the C2C and B2C business mode, and have occupied a large part of the Chinese market. In my last blog, I have introduced the way of communication between Taobao platform (C2C) and customers. Now I will introduce how jumei.com (B2C) collect customer needs and promptly upgraded platform and product maintenance. www.t...

[Reading#1] The development of "Groundswell" from Taobao platform

Image
    [Reading#1] The development of "Groundswell" from Taobao platform  I'm a person who doesn't like reading books. Every time when I open the book, I will think it's very troublesome to read the words, and it looks very inconvenient. But a few days ago, I started reading a book called "groundswell" with patience. The reason is very simple, because the content of this book is just the content of my internship when I study in university: How to connect you and me with new media. This short video told us groundswell need connect each other.     My undergraduate internship is a planning company, often do the planning to the stars and the company. There are two things what I need to do, the first is sent e-mail to all reporters, notify them to participate in the press conference, the the second is writing a press release after the press conference , and sent to a reporter. I would like turn on the computer next morning and look at the news on the Inter...