[Reading Reflection #3] Kaixin network has gone from the top to the bottom When I read the tenth chapter of G roundswell , I saw the author mentioned an unsuccessful case: a company's marketing personnel plan to make an official official blog similar to Fastlane company, but not published a blog after eight months. Because managers don't know what groundswell is, they don't know how to manage it, and worry about the customers' negative comments that may be received. Fortunately, the experts in the market department did not give up. They began to look for people who often contacted groundswell in daily life, and finally decided to let the founder manage official blogs, because "as the founder, he had a unique perspective-what the company stood for and where it was headed-that he wanted to share with customers and that customers wanted to hear about."(Li and Bernoff, 222) Two months later, the company launched a blog finally and successfully started operation...