TracyLi

Social Media of Monitoring of Tesla (Part 2) Hello everybody, welcome back to the world of Tesla, here, you can learn what is Tesla, how does Tesla open the door of China, market analysis, swot analysis and marketing strategy. I hope you guys can understand the Brand of Tesla and learn their successful brand promotion after this blog. Based on my last blog, I want ask you a question: How does Tesla do marketing? Don't worry I will review this question in this blog. Marketing circumstances analysis: With the improvement of people's awareness of environmental protection, especially in recent years to improve the sensitivity of the PM2.5 index, and the emergence of the national large-scale fog and haze, let the traditional gasoline car sales decline, the social desire for new energy vehicles especially the large-scale use of pure electric vehicles can improve the existing conditions. In Europe and the United States and other developed countries, electric vehicles have qu...

[Reading Reflection #3] Kaixin network has gone from the top to the bottom When I read the tenth chapter of G roundswell , I saw the author mentioned an unsuccessful case: a company's marketing personnel plan to make an official official blog similar to Fastlane company, but not published a blog after eight months. Because managers don't know what groundswell is, they don't know how to manage it, and worry about the customers' negative comments that may be received. Fortunately, the experts in the market department did not give up. They began to look for people who often contacted groundswell in daily life, and finally decided to let the founder manage official blogs, because "as the founder, he had a unique perspective-what the company stood for and where it was headed-that he wanted to share with customers and that customers wanted to hear about."(Li and Bernoff, 222) Two months later, the company launched a blog finally and successfully started operation...

[Original#3] Salted fish net  With the development of smart phones, people are carrying out complex social activities and learning through various software. More and more people are buying goods through the app, because people believe that the development of technology can bring them more convenient services and better quality of life. What kind of APP do you think is valuable? Is it able to bring joy to people, or can it help people to improve their quality of life? Three years ago, I downloaded the "Salted fish net " app, a software that could be sold online. Salted fish is the largest trading platform for second-hand goods in China, and people have a high degree of trust. The members of the salted fish net are very respectful and trusted to the administrators. The brand introduced by the forum is recommended by the administrators in the mind of the members, and it is easy to accept. Because people believe that the items recommended by the administrator ...