A B2C platform: jumei.com
[Original
#2 Listen to consumer’s heart at B2C platform]
In
recent years, the continuous expansion of e-business has strongly hit the line
shops, and many shopkeepers find that the passenger flow has been moving from
the traditional channel to online shopping. Although the e-business brings such
hit to the line shops, it is undeniable that today's society is informationizing
and massifying. E-business not only allows consumers to conduct online
transactions all the time, but also make it possible for the seller to exhibit commodity
and conduct sales directly by computer. These
are two famous brands in China: Taobao, jumei.com, which have respectively
adopted the C2C and B2C business mode, and have occupied a large part of the Chinese
market. In my last blog, I have introduced the way of communication between
Taobao platform (C2C) and customers. Now I will introduce how jumei.com (B2C) collect
customer needs and promptly upgraded platform and product maintenance.
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| www.taobao.com |
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| www.jumei.com |
Jumei.com
is a cosmetic flash sale mall. Its service idea is to purchase goods only from
trusted suppliers, such as brand manufacturers, regular agents, domestic and
foreign counters, etc., so that consumers can have good service experience and
then get consumers' trust.
genuine produce.
The
different between Jumei.com and other e-business is before you decide to buy a
product, it is hard to find online customer service on Jumei.com. The only
thing you can find is the evaluation of thousands of people who have already purchased.
This is Jumei.com's unique commodity communication model, allowing you to
decide whether to buy goods on the basis of thousands of messages and comments.
 |
| many comments |
There are two advantages:1. It can give you a direct understanding of the perception and sense of from other people of the goods. Compared with the seller's introduction and recommendation, people are more confident about the evaluation of the goods on the Internet, because it is more trustworthy. 2. “Begin brand monitoring.” (Li 80)
Because
lots of orders generate on Jumei.com every day, brand management department can
summarize the reviews every week, to research and improve the negative
evaluation. “Online comments is a
leading indicator for sales“(Li 93)
Internationalization
Last
week, Jumei.com found in commodity comments of the emergence of a lot of
negative information that jumei.com was selling counterfeit Estee Lauder cream
to consumers, after the CEO Chen Ou knew about it, he did the product testing,
and public test results to prove that the product is genuine.
Because
of umei.com's unique webpage settings, you will find that every commodity has
more than one thousand hot comments, so the customer is the protagonist in
jumei.com platform, and you decide the reputation and sales volume of each
product. Jumei.com is a classic B2C platform, it provides valuable information
to consumers all the time, and makes internal adjustments through a large
number of customer feedback. So in jumei.com, you are the protagonist.
Good idea from your writing. This time you try to link the last post's content and add more new content about how the B2C platform built the good platform and keep maintenance. Great job, then you analyzed how they specifically well-down, the advantages you also mentioned to this post. You have also combined our learning with your post, the word of mouth and brand monitoring, excellent strategy to do. You have made a big progress!
ReplyDeleteGood job! I feel that I've got more intimacy about the Chinese shopping platform through your article.
ReplyDelete